Americon is a construction and development firm that builds relationships by instilling confidence. Over the past 40 years our team has constructed almost every type of building imaginable, while developing and retaining within the company, the finest craftsmen possible.

Our services range from selecting a piece of land to hanging the last door. We are one of Western Wisconsin’s largest multi-family dwelling builders, having constructed thousands of apartment units and hundreds of thousands square feet of office / retail space.

We have over 35 craftsmen carpenters working directly for us, and we attribute our success directly to them.  Many of whom have been with us for over 25 years, have had a hand in helping build over 1,000 units.  Our core focus is achieving the highest possible quality of craftsmanship, while leaving long-lasting relationships with all parties involved, whether it’s project owners, sub contractors, material suppliers, or municipality personnel.


Our commitment is based on providing the  best possible value for the budget at hand.  This process begins with our collaborative pre-planning and pre-design efforts with the initial concept of the project.  During construction, our commitment transfers to providing the best possible quality.  In order to achieve the highest level of quality, we strive to find and retain the greatest craftsmen around, and so far we have been very successful in doing so.


Brian Buswell – President

Founder & CEO – All American Lumber, Inc. 1980-present
All American Lumber consists of Americon Construction, All American Do it Center 3 retail locations & All American Steel (manufacturing plant in Tomah, WI)

Co-Owner – 3 Amigos Property Management & Affiliated Entities
Past Monroe County Board Supervisor, Recipient of Lieutenant Governor’s Excellence Award in Historical Preservation.
Co-owner of Affiliated Entities with value of over $100 million property value.

Past Board of Directors member for Do it Best Corp., a $4 Billion hardware and lumber cooperative.

Matthew Buswell – Vice President

Vice President of Construction – Americon Construction: Duties include overall supervision of Project Managers, Superintendents, field staff. Over the past 15 years managed or involved in multiple projects totaling near $100 Million.

Board of Directors – Union Bank 2019-2020
Board of Directors – River Bank 2020-Current

Bachelor of Science – Business Mgt. & Economics – UW-LaCrosse Degree in Construction Management – University of Minnesota


Seed Planted


A Seed was Planted

Americon is a construction firm operated under its parent company, All American Lumber, Inc. Located in Tomah, Wisconsin, and founded by Brian Buswell in 1980, what began as a lumberyard & residential home builder has evolved into a much bigger part of Brian's Dream. In addition to Americon, All American operates three building materials/hardware home center stores and a steel panel manufacturing plant. Americon's portfolio of projects includes new construction or remodel of Churches, Restaurants, Retail, Professional & Office Buildings, Educational Institutions, Multi-Family, and Senior Living Facilities.

First Steps


Taking Those First Steps

Three years after Brian founded the company, he took those first steps moving forward, by adding business partner and friend, Todd Page. An experienced accountant, Todd added strength to areas that helped the business grow even stronger, as they remained focused on both its present, and its future.



Diversifying the Business

While All American was selling hardware and lumber at its yard in Norwalk, Wisconsin, they also worked on many projects in the area on the construction side of the business. But in 1994, a need was identified in the nearby growing community of Tomah, Wisconsin. A leap of faith took place to close the Norwalk yard and open the company's first retail store. The store was, and still is, a member of the national "Do it Best" hardware chain. The store was named "All American Do it Center." 



Building Communities

During the early 2000's, the construction side of the business was getting busier, as well as the Tomah Do it Center store. All American added a second Do it Center store (built by Americon) in Sparta, Wisconsin.  They identified a way to better serve their construction customers' needs, by being their own building materials supplier for their construction projects. Not only did this provide them an edge on project bidding, but also in logistics and delivery of materials to each job site.



The Seed Continues to Grow

A third retail center was built in 2014, serving the community of Richland Center, Wisconsin.  This store, built by Americon, was improved in both appearance and design from what was learned by operating the Sparta & Tomah Stores.



Expanding to Manufacturing

During 2017, Americon began construction on a new facility to manufacture steel siding and roofing panels. The plant was completed and opened during 2018 to supply the region's growing demand of steel panels. Today, their panels are seen on many area agricultural, residential and commercial buildings.



Building a Community

Americon's largest project to date commenced in 2018, in Onalaska, Wisconsin. This massive project includes 5 buildings to date, including (4) living units and a clubhouse / community center building. The multi-family apartment buildings include (2) 24-unit, (1) 40-unit, plus an 80-unit that is under construction. Plans include an additional two buildings before the project is complete at Abbey Court.

The Future


An Eye on the Future

As All American Lumber continued to grow in all areas, Buswell, a Do it Best Executive Board Member at the time, was still looking ahead to the future of All American Lumber, Inc. Sons Matthew and Jacob had both been involved in the business already for many years. It was time for Matthew to conduct operations at Americon, while Jacob became operations manager of the retail stores. Together, they continue to operate All American under Brian's guidance. It was then that original partner Todd Page decided it was time to step back, looking ahead towards retirement so he could spend more time with his family.

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